kingtommy dot com

Ad Network Analytics

Custom Reports: pick dates, dimensions and KPIs, and get totals, a row per dimension and a CSV download. Performance by revenue source: web ads, push and email side by side, day by day. The push network's statistics over time, charting whichever measure is picked. Impressions sent out each day. Health: when each scheduled data job last ran, on schedules from every 15 minutes to once a day, and any recent errors.

For PushPros · These tools were for PushPros staff only, so the screens show made-up data.

Reporting for campaigns. Service delivered over half a billion ad impressions daily. A helper app aggregated data from internal campaign systems, multiple advertisers, publishers, and delivery sources.

PushNetwork was a predictive ad delivery service that served advertisers' offers across a network of publisher properties as web ads, email, and push notifications, peaking at over half a billion impressions daily.

Staff could report on all of it: custom reports on any dates, dimensions, and KPIs; performance by revenue source across web ads, push, and email; the push network's statistics; and daily impressions.

Behind the dashboard ran PushNetwork Helper, a standalone service of scheduled jobs, some running every minute and some daily, that collected and aggregated analytics for the app from every advertiser source, HasOffers, PushProsRev, and Aimtell's analytics down to the individual subscriber.

I led PushNetwork's architecture and design, and wrote 455 of Helper's 719 commits.