kingtommy dot com

Blueprint

A map of every push notification ad campaign in the system. Creatively utilized the Aimtell Developer API at scale for managing campaign data and automating campaign workflows.

The Blueprint was a visual map of every push notification campaign on a property: the welcome drip from the moment someone subscribes, the follow-ups each click triggers, and every scheduled send, with performance results on each card. From the map, staff could pause or edit a campaign, or build a new trigger with a live notification preview.

Around it sat tooling for running campaigns across hundreds of properties. The Cloner provisioned a new property from a template, segments and notifications included, and kept every site that followed a template in sync with it.

The Blueprint was mine end to end: I conceived its features, translated business requirements into working functionality, and designed the systems behind it.